Furniture like West Elm — the designer look, built at the source for your own brand.
The clean, mid-century look your customers save and screenshot — rebuilt in genuine mango, acacia and sheesham, with real inlay, brass and marble detailing, handcrafted in Jodhpur. You get the aesthetic at manufacturing cost, carrying your label, compliant and container-ready for the US, UK, EU and Australia.
Buyers searching for furniture like West Elm want the aesthetic — not the retail price.
When shoppers describe a piece as "West Elm-style," they mean a specific language: warm walnut-toned wood, tapered mid-century legs, honest grain, a little brass or marble, and a calm, considered finish. That look is manufactured a few kilometres from our factory in Jodhpur and Jaipur every day. Source it here and you buy it at the factory gate instead of after a brand has added its own margin — which is exactly how a smaller retailer, online seller or distributor lands the designer look for less and still protects a healthy spread.
Real solid wood
Mango, acacia and sheesham with genuine grain and joinery — the edges, the weight and the patina read as the real thing and survive the first return window, where veneer-over-board does not.
Your brand, not ours
Every piece ships under your label, hangtags and packaging. The factory stays invisible; your customer sees only your brand, your story and your finish.
One compliant source
Storage, bedroom, dining and décor in the same style, consolidated into one documented, import-ready container — not sourced piecemeal from a dozen vendors.
The mid-century, globally-inspired look — in the woods and details that carry it.
We manufacture in the popular aesthetic rather than copying any one retailer's catalogue. Below are the style families buyers most often ask for when they want "the look," and the materials that recreate each one faithfully.
| The look | How we build it | Signature materials |
|---|---|---|
| Mid-century modern storage & sideboards | Tapered legs, clean fronts, slim profiles | Walnut-toned mango wood & acacia |
| Inlay statement pieces | Hand-set geometric and floral patterns | Bone & mother-of-pearl on sheesham |
| Marble-top & metal accents | Stone tops on slim iron or brass frames | Marble / stone with wrought iron & brass |
| Reclaimed & lived-in | Honest knots, worn edges, matte finish | Reclaimed / old wood, oiled or limed |
| Carved & detailed signatures | Repeatable CNC detail, crisp machining | Sheesham & mango, custom finishes |
Want ready-to-order designs in this exact style? See our West Elm-style wholesale range in solid wood, or browse the full solid-wood furniture range we can private-label.
ODM to launch fast. OEM to own a signature look.
Most private-label programs use both: ODM to fill a catalogue quickly with proven designs, OEM to develop the pieces that make your range hard to copy. We run either — or both in parallel — with custom CNC, bespoke finishes and your choice of packaging.
ODM — brand our designs
Choose proven mid-century and inlay designs from our catalogue, pick the wood and finish, and we produce them under your label. The fastest way to put the look on your shelves.
OEM — make to your spec
Send drawings, dimensions, finishes and tolerances. We build your exact piece in solid wood, metal, marble or mixed materials — produced for your brand only.
Custom CNC & finishes
Repeatable carved detail and precise machining, finished in matte or satin lacquer, oiled, limed, charred or two-tone — using CARB / TSCA-compliant coatings.
Branded & retail-ready packaging
Custom cartons with your artwork, woven or printed labels, hangtags, care cards and barcodes — gift and retail-ready, so the factory stays invisible.
Amazon-FBA-ready packs
For marketplace and drop-ship sellers: FNSKU-labelled, carton-tested, flat-pack packaging built to pass marketplace prep and cut freight and breakage.
Sampling & prototyping
Approve wood, finish, hardware and build on a physical sample — shipped LCL — before you commit a single container.
The look for less — without the compliance risk.
Sourcing the designer look cheaply is worthless if the container sits at the port. Every order we build for your brand carries full timber-legality and market-compliance documentation, so your shipment clears customs and your buyers trust the label. We hold FSC chain-of-custody and Vriksh timber-legality, handle Dalbergia sissoo (sheesham) under CITES, and are EUDR-ready with geolocation and deforestation-free due diligence — with SEDEX / SMETA social audit, ISO and SGS inspection on the quality side. Certificate numbers go directly to serious buyers on request.
| Market | What your brand ships with |
|---|---|
| Timber legality | Vriksh verified · CITES-compliant sheesham |
| Sustainability | FSC chain-of-custody · reclaimed-wood lines |
| EU & UK | EUDR-ready · geolocation · UKTR |
| US | Lacey Act support · CARB / TSCA finishes |
| Social & quality | SEDEX / SMETA · ISO · SGS inspection |
| Export packing | ISPM-15 heat-treated · flat-pack options |
How we build your look-for-less range.
Share the look
Send a reference piece, a screenshot, drawings or a catalogue line, plus your brand and packaging artwork. We quote FOB/CIF with MOQs and lead times.
Sample & approve
We prototype and ship a physical sample LCL so you sign off wood, finish, hardware, build and branded packaging before scaling.
Produce & inspect
Your order is built across our factory and vetted network over 30–45 days, QC-checked on every piece and documented for compliance.
Brand, pack & ship
Labelled and packed to your spec — retail-ready or FBA-ready, ISPM-15 compliant — then loaded from Mundra / Nhava Sheva.
A trial can ship LCL; repeat volume ships by full container, with mixed styles consolidated into one load. Your designs stay confidential — produced for your brand only, never resold.
Furniture like West Elm, built for your brand — answered.
Can you manufacture furniture like West Elm for our own brand?
Yes. We build the mid-century-modern look that West Elm made popular — walnut-toned mango and acacia storage, tapered-leg sideboards, slim-framed beds, inlay and marble-top tables — in genuine solid wood and under your label, not ours. We are not affiliated with or endorsed by West Elm and we do not copy anyone's protected designs, logos or trademarks; we manufacture in the popular style, or to your own drawings under OEM, so the aesthetic is familiar while the design and brand stay entirely yours.
How is "the look for less" possible without cutting quality?
Because you buy at the factory instead of after it. Jodhpur is the global hub for solid-wood and handcrafted furniture, so when you source here you pay manufacturing cost, not a second retail markup. We use honest sheesham, mango and acacia — real wood, real joinery, not veneer over particle board — and flat-pack where it helps, so the look lands on your floor at an import price that protects your margin.
What woods and finishes recreate the West Elm aesthetic?
Mango and acacia in warm walnut and smoked tones carry the mid-century look most faithfully, with sheesham for heirloom-grade grain and reclaimed wood for the lived-in, sustainable story. We finish to your brief — matte or satin lacquer, oiled, limed, charred or two-tone — using CARB / TSCA formaldehyde-compliant coatings, and add brass, bone or mother-of-pearl inlay and marble tops where the design calls for them.
What is the minimum order for a private-label range?
A trial or sample order can ship LCL so you can prove a style and finish before scaling. For best wholesale pricing thereafter, one 20ft full container load is our standard minimum, and we consolidate mixed styles and categories — storage, bedroom, dining, décor — into a single container.
Will our designs, finishes and brand stay confidential?
Yes. OEM drawings, specifications, finishes and packaging artwork are produced for your brand only, inside our own factory and vetted manufacturing network under managed QC. We do not publish client names and we do not resell your bespoke private-label designs.
Is this furniture import-compliant for the US and EU?
Yes. Every order carries documented FSC chain-of-custody, Vriksh timber-legality and EUDR-ready due diligence, with US Lacey Act support, UK Timber Regulation, CARB / TSCA finishes and ISPM-15 export packing — the same compliance as our full catalogue, now travelling under your brand.
Send us the piece you want built better — and cheaper at source.
Share the reference, the wood and the finish, and tell us the brand it will carry. We will sample it, document it and ship it under your label, from a trial order up to repeat containers.