Serena & Lily dupes, wholesale — the coastal look, manufactured in solid wood and cane.
Your customers want the relaxed, breezy Serena & Lily-style look without the showroom price. We recreate that aesthetic in genuine solid wood with hand-woven cane and rattan — handcrafted in Jodhpur, compliant for import, and ready to carry your own brand.
The same breezy look. Honest wood and real caning. A price that leaves you margin.
The Serena & Lily aesthetic is unmistakable — limed and whitewashed finishes, hand-woven cane and rattan, rope and fretwork detailing, light natural timber and an easy, coastal calm. A dupe only works if it reads as the real thing in a room. Ours do, because they are not printed imitations in panel board — they are the look rebuilt in solid mango, acacia and reclaimed wood, with genuine caning, natural rattan and jute where the style calls for it. We never copy a protected design and we have no affiliation with Serena & Lily; we manufacture the popular coastal style and build to your drawings, so you own the result.
Five signatures of the coastal style — and how we build each one.
Recreating the aesthetic faithfully is a manufacturing problem, not a photo filter. Here is how each hallmark is produced in our workshops.
| Coastal signature | How we manufacture it | Materials |
|---|---|---|
| Woven cane fronts & headboards | Hand-applied cane webbing and sheet caning on solid frames, tensioned to last | Cane · mango / acacia frame |
| Natural rattan seating | Steam-bent rattan poles and hand-wrapped joints on seats, chairs and stools | Rattan · solid-wood legs |
| Limed & whitewashed finish | Open-grain lime wash and soft white lacquers, CARB / TSCA-compliant, low-sheen | Mango · reclaimed wood |
| Rope & fretwork detailing | Hand-knotted jute rope accents and carved fretwork panels and galleries | Jute · carved solid wood |
| Driftwood & sun-bleached tones | Reclaimed-timber tops and weathered grey-wash stains for a lived-in coastal patina | Reclaimed wood |
Every finish is matched to your reference sample before production. Explore the raw materials behind the look: cane & rattan weaving, solid mango wood and reclaimed wood.
Order a ready design — or send yours. We build either way.
Each line below is a wholesale programme: ready ODM designs you can order now, or an OEM starting point we tailor to your spec, finish and brand.
Cane & rattan beds
Woven cane and rattan headboards on solid frames, in limed and whitewashed finishes — the coastal bedroom anchor.
Cane-front sideboards & dressers
Fretwork and caned-door storage in mango and acacia — buffets, dressers, consoles and nightstands.
Rattan chairs & stools
Accent and dining chairs, woven counter and bar stools — steam-bent rattan on solid-wood legs.
Whitewashed consoles & tables
Console, coffee and side tables with fretwork galleries and rope detailing, in soft coastal finishes.
Rope & woven mirrors
Rattan-framed and jute-rope mirrors — the high-margin, container-filling décor the look is built on.
Natural-fibre décor
Woven pendants, baskets, trays and lanterns in cane, rattan and jute to complete the coastal story.
Sell the coastal look under your own brand.
We manufacture the aesthetic; you own the brand. As an ODM we offer ready coastal designs; as an OEM we build to your drawings, dimensions and finishes, apply your hangtags, and pack in your branded, retail-ready, Amazon-FBA-ready or gift packaging. Custom CNC carving and fretwork let us match a reference piece precisely without reproducing anyone's protected design.
| Term | What we offer |
|---|---|
| Design model | ODM ready designs · OEM to your drawings |
| Trial order | LCL sample run to test style & finish |
| Wholesale MOQ | 1× 20ft FCL for best pricing · mixed loads |
| Lead time | 30–45 days typical · urgent at premium |
| Packaging | Branded · retail-ready · FBA-ready · gift |
| Shipping | FOB / CIF from Mundra / Nhava Sheva |
Honest timber, real caning and a single compliant source.
Jodhpur is the global hub for genuine solid-wood and handcrafted furniture, and India's craft clusters are the world's home of hand caning and rattan weaving — the exact skills the coastal look depends on. That gives buyers a real diversify-from-China option: honest solid wood instead of panel board, verifiable timber legality, and one source that can consolidate a full coastal collection — beds, seating, storage and woven décor — into a single compliant container.
Serena & Lily dupes, answered.
What makes a good Serena and Lily dupe?
A convincing coastal dupe recreates the breezy Hamptons-meets-California look: light limed and whitewashed finishes, hand-woven cane and rattan, rope and fretwork detailing, and relaxed proportions. We build these in genuine solid wood — mango, acacia, reclaimed wood — with real caning and natural rattan rather than printed laminate, so the piece reads as the showroom original on the floor and holds up in use.
Do you copy Serena & Lily's actual products?
No. We do not reproduce any protected design, trademark, logo or print, and we have no affiliation with Serena & Lily. We manufacture in the popular coastal and woven style, and we build to your own drawings and dimensions under OEM. The result captures the aesthetic buyers search for while the design remains yours.
Which coastal pieces can you manufacture?
Cane and rattan headboards and beds, woven and fretwork sideboards and dressers, rattan accent and dining chairs, woven counter and bar stools, whitewashed consoles and nightstands, cane-front cabinets, rope-detail mirrors, woven pendants and natural-fibre décor. We supply individual lines or a coordinated coastal collection consolidated into one container.
Can you private-label the coastal range as our own brand?
Yes. We are ODM, with ready coastal designs you can order now, and OEM, manufacturing to your spec, finish, hangtags and branded or retail-ready packaging — including Amazon-FBA-ready and gift packaging. Many clients sell our woven and whitewashed styles as their own signature line.
What is the minimum order for a coastal style range?
A trial or sample order can ship LCL so you can test a style, finish and weave before committing. For best wholesale pricing thereafter, one 20ft full container load is our standard minimum, and we consolidate mixed coastal styles and categories into a single container.
Are these alternatives import-compliant for the US and EU?
Yes. Every order ships with documented FSC chain-of-custody, Vriksh timber-legality and EUDR-ready due diligence, plus US Lacey Act support, UK Timber Regulation, CARB / TSCA finishes and ISPM-15 export packing — the same compliance as our full furniture range.
Send a reference. We'll quote the look in honest wood and real cane.
Share the pieces, finishes and volumes you need. We quote FOB or CIF with MOQs and lead times, produce a sample for approval, and manufacture your coastal range to order — fully documented for import.